Wednesday, 17 September 2014

Language and power

Instrumental power - Commanding speech: 'Sit down'
Influential power - Persuasive speech: 'Could you sit down please' Both exert power in speech in two different ways.
-Parents have instrumental power by setting the agenda in the conversation, HOWEVER depending on the context they may use influential power.
-Instrumental power has a declarative syntax structure whereas influential has imperative syntax structure.
-Norman Fairclough talks about synthetic personalisation.

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